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What Sales / Partnership managers do:
Sales / Partnership Manager are the people in charge of improving the sales of games and turning profit through securing partnership deals and sponsorships.
They are responsible for researching the market and identifying target brands with and outside of the gaming industry to build relationships, develop sales opportunities, and deliver pitches.
They also focus on building relationships with gaming brands and marketing/PR managers help their game studios or publishers grow and expand.
What Sales / Partnership managers are good at:
- Networking with games and media organisations, news contacts, gamers, and influencers.
- Working towards commercial goals and targets.
- Building partnerships and securing deals and revenue.
- Showing great people and communication skills.
- Being organised and multitasking
- Managing teams
- Working long and unsociable hours at events and launches
- Maintaining composure with high-pressure situations and timelines
How to become a Sales / Partnership manager:
You can study through A-levels or Highers or Level 3 vocational qualifications in relevant subjects like English, Maths, or Business Studies.
Most Sales / Partnership managers do have a degree in Marketing, Communications, Business and Management, or similar subjects as the experience may be preferred. However, the role requires industry experience so someone straight out of university is less likely to step straight into the role.
Experience can be gained by working your way up through work experience or an apprenticeship in a junior role.
Whatever you choose, it’s essential to network by attending game launch events, conventions, and conferences, to get a first-hand experience and speak to experts.
“Many sales people will say that relationships are key to success in this space. Because of this, having enthusiasm for a particular product or service, being polite and striking a rapport with key customers can go a long way.” – British Esports
How much you could earn:
The national average salary for a Sales & Partnership Manager is £42,000 in the UK.
A starting salary can range from £15,000 to £20,000 while a more experienced people could earn salaries of £30,000 to £55,000 and beyond. (Source: Glassdoor)
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